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Writer's pictureLeadHub Editorial

Enhancing Your Google Listing for Increased Calls: Strategies and Recommendations


In the digital age, a robust online presence is vital for business success. Improving your Google listing can significantly enhance visibility and drive more calls to your business. Here’s a comprehensive guide to optimizing your Google listing, creating a powerful website, engaging in social media marketing, and developing a mobile app.




Step 1: Create a Website Using Wix or WordPress


Using Wix

Wix is a user-friendly platform that offers intuitive design tools and templates tailored for various industries. It is particularly beneficial for those without prior web development experience. Here’s why you should consider Wix:

  • SEO Capabilities: Wix has built-in SEO tools that guide you through the process of optimizing your site.

  • Mobile Optimization: Wix websites are automatically optimized for mobile, a crucial factor since Google prioritizes mobile-friendly sites.


Using WordPress

WordPress is another excellent platform, known for its flexibility and a vast array of plugins. It's ideal for those who have some web development skills or resources to hire a developer. Benefits include:

  • Customizability: With thousands of themes and plugins, WordPress sites can be customized extensively.

  • SEO Friendly: Numerous SEO plugins, like Yoast SEO, help optimize your site for search engines effectively.


Step 2: Optimize Your Google My Business Listing

To optimize your Google My Business (GMB) listing for more calls, consider the following tips:

  • Complete and Accurate Information: Ensure your business name, address, phone number, and hours are current.

  • Use Keywords: Include relevant keywords in your business description to improve search visibility.

  • Encourage Reviews: Positive reviews can improve your business's visibility and attractiveness.

  • Add Photos: Regularly update your listing with high-quality photos of your business.


Step 3: Engage in Social Media Marketing

Social media can significantly increase your business’s exposure and direct more traffic to your Google listing.

  • Choose the Right Platforms: Focus on platforms where your target audience is most active, whether it's Facebook, Instagram, Twitter, or LinkedIn.

  • Create Engaging Content: Post regular updates, promotions, and news related to your business.

  • Interact with Followers: Engage with your audience by responding to comments and messages.


Step 4: Consider Hiring a Digital Marketing Agency

For many businesses, managing online marketing while running day-to-day operations can be overwhelming. Hiring a digital marketing agency can help. Agencies bring expertise in SEO, social media, and online advertising that can drive significant improvements in your online visibility. For reliable services, consider Intertoons Internet Services Pvt. Ltd., which offers comprehensive digital marketing solutions tailored to your business needs.


Step 5: Create a Mobile App

Developing a mobile app can further enhance your business’s reach and accessibility. Apps provide a direct marketing channel to customers and can improve customer engagement and retention. When hiring an agency for app development, ensure they have a proven track record and positive client testimonials. For professional app development services, check out the offerings from Intertoons Internet Services Pvt. Ltd..


Conclusion

By leveraging these strategies — building a website with Wix or WordPress, optimizing your Google My Business listing, engaging in social media marketing, and possibly developing a mobile app — you can significantly improve your Google listing. Hiring a specialized agency like Intertoons can streamline this process, allowing you to focus on what you do best: running your business.

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